Stop Thinking, Start Doing...

Most people believe that it takes months and years to transform their lives - actually, you can literally change your life in an instant by making a single decision, never to go back to the way you have been living. No matter what!

Collectively, we can make 5 years’ progress in the next 3 months in our mastery of things we didn’t know even existed prior to the outbreak.

There’s no getting away from the fact that recent events have changed the way we live and do business: FOREVER. As business leaders, you will be feeling a range of emotions, with your livelihood and those of many others seemingly on the line. In this time of crisis, the immediate focus is how to survive. And then, how to thrive, when this ends and it will…BE ON POINT! Kill or be killed, it’s business…

In normal times, your Peer2Peer support for you is spread across a number of fundamental activities, primarily encompassing collectively:

  • YOUR Strategic intent, long-term view on the direction of your organisations; your future business arena.

  • Three-year strategic plan and your driving force

  • Annual Operating & Profit plans

  • Team Engagement

  • Quarterly tracking accountability - 90 day sprints

  • Monthly performance your actions and Insights, compliance and governance

  • Daily action and Behaviour attributes

However, these aren’t normal times, so we need to flip this and focus all of our attention on four specific key areas only, namely:

  • YOUR NEW Daily actions and outcomes

  • Weekly reflection, refinement and HERE we go again ENTHUSIASM COSTS NOTHING

  • YOUR WEEKLY & Monthly performance to promises/actions

  • Quarterly – 90 day rolling plan to smash this pandemic WHAT'S YOUR AUGUST SEPTEMBER LOOKING LIKE?


You. And assess if your business is at immediate risk or will be.

Support Needed

Cash and costs

Risk Register



Define what support you need both business and personal. What is your work mode for the coming weeks and months?  Start with you. Take care of you and yours.

Who do you need to help and support?  Think about the key relationships in your business and how you can support them, what do you want them to think and how do you want them to behave in these times of crisis:

  • You – can you reduce your cost burden on the business

  • Clients

  • Suppliers

  • Your Team

  • Investors

  • Stakeholders

Create a communications plan that includes providing employees and other stakeholders with regular situation updates as well as actions taken.

Is your business at immediate risk? Peer2Peer can offer you access to practical and pragmatic advice so that you satisfy your duty of care and powers under Companies Act 2006 and connect you with insolvency practitioners, if appropriate.

Make some assumptions. This pandemic will have a material impact and change certain practices and thinking forever. Global experts will find a cure. We will get through this. We have recovered from other market shocks.

Set some context. This is unparalleled, we are all in this together, now is a great time to lead and work on the business.

Your team: Ensure staff can work from home and have the necessary systems and access at their disposal to do so. Create a ‘work from home’ policy and share it with the workforce.



Access the support that is around you, start with the Government. 

Work through these support mechanisms and leverage those that are appropriate for you. This will change by the day. 

A package of measures to support businesses including:

  • Coronavirus Job Retention Scheme

  • Deferring VAT and Income Tax payments

  • Statutory Sick Pay relief package for SMEs

  • 12-month business rates holiday for all retail, hospitality, leisure and nursery businesses in England

  • Small business grant funding of £10,000 for all business in receipt of small business rate relief or rural rate relief

  • Grant funding of £25,000 for retail, hospitality and leisure businesses with property with a rateable value between £15,000 and £51,000

  • Coronavirus Business Interruption Loan Scheme offering loans of up to £5 million for SMEs through the British Business Bank

  • New lending facility from the Bank of England to help support liquidity among larger firms, helping them bridge coronavirus disruption to their cash flows through loans

  • HMRC Time To Pay Scheme



Cash is king, maintaining liquidity is key your WAR CHEST.

  • Collect your cash and manage debtors closely

  • Can you extend or defer payment to creditors

  • See 2 above for Time to Pay, Deferment, Grant and loan options

  • Assess each line of your profit and loss account; can you enjoy payment holidays, reduce or enjoy rebates on say; rent, communication and utility costs.

  • Appeal to your time in line with employment law and empathy as to volunteers for reduced working hours and salaries.

  • Work out weekly expenditure and make a contingency plan.

  • Contact existing debt providers for support.

  • Explore financial instruments e.g. discounting, factoring, supply chain loans and term loans.

PEER2PEER can provide access to specialists partners in cost management, financial experts who can model cash flow and recommend actions and funders who can provide advice.



A DOCUMENTED, ACTION PLANNED approach is a great way to stress-test your current plan or frame the needs for the contents of a plan if you do not have one? Your plan will need to flex as the pandemic impact unfolds.

  • List the risks, suggested headings could include but are not limited to; You, Team, Clients, Sales, Cash, Cost, Insurance, Proposition, Technology, Data, Funding and Markets.

  • Think about the potential outcome of each risk.

  • Define the likely impact, the likely probability and score each out of 5, multiply Impact * Probability to give a score or priority.

  • List what action you can take to mitigate the risk.

  • Define who is taking the action and when.

From this, produce a 90-day rolling plan - A contingency plan e.g. building closure plan, contract clarification, deep clean provider, deep clean methodology and sick pay policy.



Review your policy and check with your insurance broker if you need confirmation of the type of insurance you have purchased.

It is highly unlikely that the vast majority of businesses will have any cover for losses following COVID-19. Businesses who have cover for Trade Credit Insurance will have cover for their customers who owe money for products or services and do not pay their debts or pay them later than the payment terms dictate. This could result from businesses not being able to pay for goods and services delivered as the result of Coronavirus.

Be sensible, practical and, above all, calm when managing risk and engage an expert who can help you with this.



Reflect on the outcomes from YOUR PLANS. Re-assess your ability to survive and structure your approach to each day thereafter AND GOVERNMENT UPDATES.

  • Have you improved or fully addressed your 90-DAY action plans; you, support, cash and costs, plan and insurance.

  • Which actions do you need to carry forward?

  • Think about and deliver great Leadership (see below)

  • Review the previous days outcomes and actions.

  • Review the previous days COVID 19 advice and support.

  • Action carried forward.



The five attributes of effective leadership in Volatile Uncertain Complex Ambiguous (VUCA) times are thus:

1. Visibility

2. Sensible, considered and pragmatic responses

3. Positivity and frequency in communications

4. Authenticity and integrity

5. Care and empathy

Being mindful of these in all your business dealings both with colleagues and employees and with external contacts and suppliers, will ensure that you maintain a sense of calm and measured leadership throughout the duration of this crisis.


Next steps: Join our Covid-19 - Business Owners' ROAR UPDATES



Mondays 4:30pm hosted by Susannah Brade-Waring

Friday WRAP_UP 4pm hosted by Simon Hawtrey-Coombs


30-minute RUNWAY

  • YOUR Welcome, Purpose, Guidelines, Agenda, Roar

  • Useful Resources

  • Your Board Updates – Round 1

  • Your Board Updates – Round 2

  • Roar and sign off 

To help and support you through these challenging times, we have set up a complimentary 30 minute ZOOM calls. These sessions are designed to be led by you, exclusively focusing on your specific issues, needs and support requirements. As well as providing access to specialists, we can cover some or all of the following topics:

1. Manage client relationships

2. Improve cash and liquidity

3. Reduce costs

4. Understand and leverage insurance

5. Winning new business in a crisis

6. Using technology

7. Access to finance

8. Operational resilience, ‘keeping the lights on’

9. Communicating effectively in crisis

10. Lead and inspire – executive coaching

In the true Spirit of Peer2Peer, sharing your NEW challenges with your Peers will accelerate your opportunities within this Pandemic.

Why not Join our complimentary Virtual Boards - Contact Simon HC on 07920 874322

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